Zen arranges lucrative content on the homescreen in a Facebook style timeline feed. While we can think of many other services that offer similar implementation, Yandex is really the only application thus far to do it at such a personal level. I was surprised to see that even without using the browser, Yandex had already provided me with a pretty compelling feed of content. The feature uses machine learning to assess what the user would like to read, based on their browsing habits among other things. After installing the browser, the first thing you’ll be confronted with is Zen, which recommends relevant content based on user habits and browsing data. For those who prefer to user their mobile device single-handed, this is a necessary design choice and one that we’d like to see on other mobile browsers in the future. Unlike your typical mobile browser, navigation takes place at the bottom of the panel rather than the top. Language integration appears to have been solved in the mobile version and the interface is solid and professional, reminding us a little of the Windows Mobile edge browser thanks to its ‘bottom-up’ approach. The company has now released a mobile browser version which offers some notable features to help make it stand out from the competition. Available across multiple formats, the desktop version suffered some underlying issues, namely poor western language integration which made the interface difficult to use. The Yandex browser is a popular alternative to Google Chrome and builds on the same back-end technologies that makes the former so great to use. Yandex probably isn’t a name you’re all too familiar with in the UK, yet the multinational technology company already has a commanding 60% search engine market share in its native country of Russia.
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